The Painswick Revenue Operations Maturity Model outlines the different stages of development and progression for an organisation's revenue operations capabilities. Every organisation is somewhere along this spectrum. The model helps Painswick assess a customer’ current state and identify areas for improvement using pre-defined playbooks structured to get a customer’s revenue organisation HUMMING as smoothly as possible

  • Chaos

    Reliant of manual processes

    No co-ordination across functions or departments

    No understanding of what is working and what is not

  • Siloed

    Sales, marketing, and customer success teams operate independently with minimal coordination.

    Lack of shared goals, processes, and technologies.

    Limited visibility into revenue performance

  • Harmony

    Increased alignment and coordination between teams.

    Shared revenue goals and strategies.

    Basic data sharing and initial integration of systems.

    Introduction of basic revenue analytics and reporting

  • Strategic

    Seamless coordination and collaboration between sales, marketing, and customer success teams.

    Robust data sharing and integration of systems, such as CRM, marketing automation, and customer success platforms.

    Standardised processes and workflows.

    Advanced revenue analytics and reporting capabilities

  • Humming

    Advanced use of data analytics and predictive modeling to drive revenue strategies.

    Proactive decision-making based on insights from data.

    Advanced technology stack, including AI-powered tools for sales forecasting, customer segmentation, and revenue optimisation.

    Continuous optimisation and improvement of revenue operations processes